About Us
“We provide leading-edge, easy to use business management solutions to resorts, campgrounds, and RV Parks. We accomplish this by listening closely to customer needs, developing creative high-quality solutions, and providing unmatched support.”
Keith Johnson, CEO & Founder
VisualWorks, Inc.
Our History
VisualWorks Inc. was founded in 1995 with the intent to develop an easy to use software program designed specifically for campgrounds to help manage the reservation process. The company founders (Keith Johnson & Steve Bolster) developed the idea during a rain-soaked vacation in northern Minnesota after an agonizing reservation, check-in, & billing process. As engineers in a high tech computer component manufacturing company, the idea of creating their own software business to solve this problem was born. VisualWorks was formed and many nights & weekends were spent coding and talking with potential customers about their needs. The mission was clear: To provide a comprehensive, powerful, easy to use reservation management software to enable campgrounds, RV parks and resorts of all sizes to leverage and embrace technology that makes their business more successful. For over 20 years Keith & Steve steadily developed and grew the CampWorks business, as their full-time careers and family lives expanded. Customer feedback was and continues to be critical to success. We rely on our customers and in many ways consider them partners with us. We carefully listen to feedback so that we can continue to improve CampWorks based on the user’s perspective. Customer feedback through the years has helped us to develop CampWorks into one of the leading reservation software systems on the market. Our customer base now covers the majority of United States and Canada. Customers range from small resorts with less than 10 cabins to large multi-functional businesses with nearly a thousand rental spaces including campsites, storage, cabins, rooms, boat slips and on-site stores.
Key Team Members
We are passionate about working closely with our customers and enjoy getting to know them so we can more effectively understand needs and ways to help them grow their business. Likewise, we want you to get to know us so you can feel comfortable that we are a partner you can trust and rely on to deliver the level of quality and service you expect.
Keith Johnson, Founder & Chief Executive Officer
Keith has a well-rounded experience base with over 25 years of engineering, software programming, sales / marketing, business management, and new business development experience. Keith has a degree in Mechanical Engineering and was employed for 26 years at a high-tech $300 million manufacturing company where he spent most of his career in management as a director over various departments including Engineering, Sales, Marketing, and New Business Development. In Jan 2018, Keith left his long-term employer to focus on CampWorks full-time. Passionate about business development and helping others to build successful businesses, Keith is the driving force behind VisualWorks and continuous improvement of the CampWorks product platform. Keith and his wife Kerry live on a lake in MN during the summer and enjoy being outdoors. Now that their children are mostly on their own, they spend winter months working remotely, traveling throughout the southern US meeting with customers and other business owners to receive feedback, develop & test new features, and to grow sales.
Keith’s Professional Linked In Profile
Steve Bolster, Co-Founder & Chief Technical Officer
Steve is a talented computer programmer with over 20 years of computer programming experience. His coding skills and deep understanding of how to efficiently structure a program have been key to making CampWorks successful. Steve is a contract programmer for a company specializing in auditing/compliance software for many of the world’s largest corporations. Steve and his wife Deb live in northern MN and enjoy many outdoor activities including boating and snowmobiling. They have also been blessed with several grandchildren and enjoy spending time with their growing family.
Kerry Johnson, Customer Advertising & Social Media
Besides being Keith’s better half, Kerry is a part-time elementary education teacher. Kerry gives up her passion of teaching kids in the winter months to travel with Keith to meet with customers. Kerry is responsible for setting up CampWorks Connect advertisers, helping with CampWorks Connect design and content, and takes care of the CampWorks Facebook page as well as helping out with other tasks as needed.
Corporate Vision
Deliver affordable, comprehensive, leading-edge business management solutions to outdoor hospitality businesses to help improve productivity and profitability. We are committed to:
- Understand problems, needs & wants
- Make continuous improvement
- Thrill customers with our dedication and support
- Develop easy to use solutions that:
- Support most major business functions
- Help to capture new sources of revenue
- Streamline operations & improve efficiency
- Enhance customer satisfaction
- Enable better business decisions